Sidney Crosby probably has made people cry before. Teeny-bopper girls. Mothers. Even delivering season tickets. His latest video through his endorsement deal with Tim Horton’s coffee and doughnut shops made grown men shed a few tears.
Crosby and Colorado’s Nate MacKinnon — a fellow native of Cole Harbour, Nova Scotia, and also affiliated with Tim Horton’s — have done some interesting videos and commercials for the company, recorded in the summers. There was the hilarious one where they worked the drive-through window and a more recent one where they drove a Zamboni through the drive-through.
Before that, Crosby did some ads with youth hockey players that had a magical overtone.
Now there is a new video, called “The Away Game.” The only adult hockey team in Kenya was given a chance to travel to Canada to play. And they were moved to tears when Crosby and MacKinnon walked into their locker room, ready to play with them.
“They just brought up the idea,” Crosby said of Tim Horton’s executives Monday. “They have different themes they like to do each year. That was one they brought up and we were pretty excited about it. It was a great experience. It was a lot of fun and a cool opportunity. You do different things over the years, but that one was pretty unique.”
Meeting a team from Africa taught something to Crosby, a student of hockey as well as its most celebrated star from the past decade-plus.
“Just how widespread the game is,” Crosby said. “That’s the last place I would have envisioned a hockey rink and guys playing there. Just to see how much they appreciated it, to see that whole experience – they got a chance to go to the (Hockey) Hall of Fame and things like that – to see how much they loved the game was pretty cool.”
Crosby also enjoyed the reception and reaction.
“It’s a lot of fun to meet the guys and see how passionate they are about the game. They follow it pretty closely, and they’re big fans. They enjoyed so many little things that as hockey players you take for granted – the equipment, and even the rink. They don’t have boards at the rink they play at and they travel pretty far to play there. It was pretty clear to see that they love the game and they love everything around it.”
Here is the video: