As an aggressive, gambling small business owner it is part of my job to do everything possible to grow our business. There aren’t many people crazy enough to try to capitalize on only 1000 Twitter followers, a late-night radio shift, and turn it into a hockey-only media outlet with a hyper-focus on the Pittsburgh Penguins. But here we are, and our business has exploded.
So, we’re going to show you how to get the PHN “app”.
First, a little side note:
Our webmaster and valued business partner Tweeted this yesterday
Thanks to everyone who visited the site in 2019. It was our best year ever with over 4,000,000 page views and 1,000,000+ uniques. #humblebrag
— Pgh Hockey NOW (@pghhockeyNOW) January 1, 2020
First, thank you. Second, I’m a little disappointed. I’d like 10 million, and to be recognized as the premier source of Penguins news, opinion, and analysis. But this was only our second year. You have carried us from an opinion journal with a few articles per week, to a full-time outlet which often publishes five or more stories per day. This has gone from a passion project and a pipe dream to my full-time job.
By the way–Subscribe to PHN+ for exclusive analysis and locker room content.
In response to our rise, we also get one question, occasionally. Do you have an app?
Well, a good and proper app costs a bare minimum of $25,000. We’ve checked. An outsourcing company in India offered us an app for about $10,000, but with the bells and whistles, it would have been over $20,000. Constant maintenance is extra. Updates are too. And every couple of years, you have to redo it.
So, $50,000 for constant headaches, updates and a return on investment which is debatable. No thanks. Plus, we are absolutely not outsourcing a job like that.
But–PHN and updated content can be on your desktop 24/7 for FREE (without us spending the average American’s annual salary). PHN+ will still get an ad-free experience, as long as you’ve logged in.
On an iPhone, it’s two simple taps. Just follow the red arrow.
#1: Tap the Share Button
#2: Add to Home Screen
Fat and happy little Leo not included.
For our Android users, go to our home page — Pittsburgh Hockey Now — click those three little dots at the top right. And Add to Home Screen.