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Penguins’ Ownership to Purchase, Rename AT&T SportsNet



The Pittsburgh Penguins have identified their new regional sports network.

It will be called SportsNet Pittsburgh, and will carry all regionally televised games during the coming season.

Effective Oct. 2, the network will acquire and re-brand AT&T SportsNet Pittsburgh from Warner Bros. Discovery. SportsNet Pittsburgh’s daily operations will be managed by New England Sports Network, which also is owned by Fenway Sports Group.

“Our top priority is to continue to deliver Penguins hockey, creative content tailored to our fans and other exciting sports coverage of the region,” Kevin Acklin, the Penguins’ president of business operations, said in a statement released by the team. “SportsNet Pittsburgh also allows us to deliver our own quality production, in collaboration with the expertise of NESN.”

The network will be based in the same North Shore studios employed by AT&T SportsNet.

The Penguins’ press release made no reference to on-air talent and said that additional details, such as coverage information, will be released at a later date.