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Penguins Add as ‘Bold Penguin’ As Helmet Sponsor



'Bold Penguins Pittsburgh Penguins 2021-22 sponsor

The Pittsburgh Penguins made a bold move today, pun completely intended as the team has partnered with ‘Bold Penguin’ as a helmet sponsor for the home 2021-22 season. Bold Penguin is a Columbus-based insurance technology agency that helps small businesses in the “Bold Penguin Exchange.”

It fits, doesn’t it?

The Bold Penguin logo will fill the Penguins’ black helmets for all home games in the 2021-22 NHL season. PPG, who partnered with the Penguins last season as a helmet sponsor, will be on the white away helmets this season. 

“Like the Pittsburgh Penguins, Bold Penguin is not only fast and efficient but driven by shared values and a culture of winning. At Bold Penguin, our team is our product and that’s seen through and through with the Pittsburgh Penguins as well,” said Ilya Bodner, Founder, and CEO of Bold Penguin. 

This news of another helmet advertisement comes exactly two months after Greg Wyshynski of ESPN reported that the NHL will have jersey advertisements starting in the 2022-23 NHL season.

“We are proud to add Bold Penguin to our team as a partner. There is no better way to introduce them to our market and show our pride than by adding their logo to our helmets,” said Penguins president and CEO David Morehouse.

Yesterday during the NHL media day, the league announced the flat salary cap is expected to rise by $1 million next season as revenues continue to rise league-wide.

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Owen Krepps is a senior at Robert Morris University and an intern sportswriter for Pittsburgh Hockey Now. He also writes for Colonial Sports Network, Pittsburgh Sports Now, RMU Sentry Media, Pittsburgh Sports Castle, and formerly Vegas Hockey Now and The Titusville Herald. He also runs his own YouTube channel by the name of Owen Krepps.

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Mike Donnelly
Mike Donnelly
1 year ago

Just want to stake my claim now and disagree with whatever Katz has to say about this.

Dan Kingerski
1 year ago
Reply to  Mike Donnelly

That made me laugh out loud.