The Pittsburgh Penguins are never ones to waste a day off, or a good promotional number tied to their history. The Penguins players including captain Sidney Crosby sent 66 hand-written thank you’s to season ticket holders, on Thursday.
The notes should start arriving on Friday.
The No. 66, of course, is the iconic number worn by Penguins owner Mario Lemieux during his Hall of Fame career.
According to the Penguins promotional press release, one of Crosby’s notes read, “Chuck – The Pittsburgh Penguins thank you for renewing your season tickets. Especially during these trying times, we as players appreciate your support. Thanks!”
In April, players and coaches called more than 500 season ticket holders and corporate partners, just to see how they were doing.
The Penguins also personally deliver season tickets each year, since 2007.
The rest from the Pittsburgh Penguins “press” release:
Captain Sidney Crosby and Pittsburgh Penguins players have sent hand-written thank-you notes to 66 randomly-selected season ticket holders who renewed their ticket plans. They should start arriving on Friday.
One of Crosby’s notes read, “Chuck – The Pittsburgh Penguins thank you for renewing your season tickets. Especially during these trying times, we as players appreciate your support. Thanks!” (Image is attached)
“The great thing is that our players recognize how important our season ticket holders are to our success as an organization,” said Chad Slencak, the team’s vice president of ticketing. “They’ve always been a huge part of our outreach, but their efforts have been especially meaningful during these last four months. We talked about it together and just thought that some hand-written notes would go a long way to show these fans how much we appreciate their support.”
Penguins players have always been committed to engaging with season ticket holders but have tried to show their appreciation in new and special ways during the unprecedented pandemic. In April, Penguins players and coaches personally called more than 500 season ticket holders and corporate partners at home to see how they were doing.
And a time-honored team tradition is having players personally deliver season tickets to fans homes at the start of every regular season. That program has been in effect since 2007 and has grown in popularity each year.