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Cha-Ching! Penguins Projected to be 7th Richest NHL Franchise by 2025



Pittsburgh Penguins PPG Paints Arena
PITTSBURGH, PA - MAY 18: General view as the players take the ice during the first period in Game Two of the First Round in the 2021 NHL Stanley Cup Playoffs between the New York Islanders and the Pittsburgh Penguins on May 18, 2021, at PPG Paints Arena in Pittsburgh, PA. (Photo by Jeanine Leech/Icon Sportswire)

The Pittsburgh Penguins have already established themselves as one of the benchmark franchises in the NHL. Of course, nearly 40 years of incomparable Hall of Fame players whom the league will remember forever as the best of their generations, and of all time, surely doesn’t hurt. The Penguins TV ratings eclipsed all other NHL and NBA teams last season. Pittsburgh Penguins’ social media is also one of the most active communities in sports.

According to, the Penguins’ growth will lead to pretty substantial riches.

Using a methodology based partly on the disputed Forbes revenue reporting (teams dispute it, anyway), the site first studied earnings from 2012-2019 (2020 excluded due to Covid). 

The data includes all revenue streams and is the amount published by each team in their annual accounts. Bookies then ran their own forecast function to generate predicted revenue information for the years 2021-2025. 

According to Bookies, the Penguins will become the seventh richest NHL franchise by 2025, projected to earn over $278 million. That projected figure places them just behind the LA Kings and ahead of a division rival, the Washington Capitals.

The betting site projects the Pittsburgh Penguins to finish sixth in revenue this season with about $230 million and for revenues to climb steadily through 2025.

After 2025, the Pittsburgh Penguins may have a radically different roster if they don’t even sooner?

The Montreal Canadiens top the Bookies list with a very healthy projected revenue stream. The hockey-mad city could bring in over $327 million USD. The Vegas Golden Knights placed last in the projections, with revenue estimates near just $89 million.

Bookies projects the combined annual revenue of all 31 NHL teams (excluding Seattle) in 2025 to exceed $6 billion. Perhaps the salary cap will increase by then, too?

The site did not have such good news for the Pittsburgh Steelers, whose revenue projections place them 17th in the NFL, behind Miami and slightly ahead of Jacksonville.

Pittsburgh Penguins revenue projections

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Pittsburgh Hockey Now Editor-in-Chief, formerly 93.7 The Fan, Sportsnet Hockey Tonight, NHL Home Ice. Catch Dan tweeting @theDanKingerski and the official @pghhockeynow account.

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Keith T.
Keith T.
1 year ago

Hmm……. The 21/22 season and moving forward may have that ranking quite lower. Without some additional moves of players and filling of gaping holes in the line-up this team will be VERY LUCKY to make the playoffs. If they have a few injuries (which is quite possible with aging players & ZERO Grit/Grind) this team could slip into a free-fall in the standings. When that happens, expect the value of the team and viewership to plummet. Based on these realities, I would think the value of the team would mirror results of the seasons between 21-25.

Kris Francis Peterinelli
Kris Francis Peterinelli
1 year ago

Not sure I understand these projections? Why do they believe the Vegas team will fall off the earth by 2025?

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